teclan, Digital Marketing specialists was formed in 1999. teclan have been providing quality unique products, services, hosting, design, support and marketing to internet retailers throughout the UK and abroad. At teclan they believe that successful retailing on the Internet is not the exclusive realm of the multi-national corporations and can be achievable for all level of retailers. The growth in the Internet retail sector is proving an increasing market which all retailers are having to maximise upon. teclan aim to make it easy and simple to retail online, helping businesses become more successful. They believe that our success comes from helping your business become a success.
ICC spoke to Neil McGregor, Head of sales and Business Development. About his role, Neil said: “I joined the company in late March, just days after we were all locked down. After more than 16 years working in “traditional” media (radio and print), the opportunity arose to take the logical step into online and digital marketing. In my recent experience, more and more of my clients have been looking to increase their online presence, reduce marketing spend but increase sales – that is exactly what we aim to do at teclan, by targeting our clients sales message to people who are ready to engage. I will be helping to develop the businesses of our existing clients, developing the teclan brand itself and connecting with businesses who want to build their brand and increase their online presence and, ultimately, their revenue.
We asked Neil why Teclan would like to feature as member of the week: “In these very difficult times, many businesses will be happy to simply survive, whereas others have diversified their business model in order to grow. teclan are here to help every type of business make the most of online in order to achieve their goals. As a proud member of Inverness Chamber of Commerce, we want to let our fellow members know that we are here for them.”
teclan offer a range of services from web design and security, to SEO optimisation and paid online adverts. We would like to offer Inverness Chamber members a digital health check, to identify areas in which we could help.
Neil told Inverness Chamber about their new service: “Our digital health check is a new service that we have created, especially for local businesses. Many businesses are under the impression that, as soon as they have a website created, they are then as visible online as their competitors. This is not the case. You have to work hard to identify who your potential customers are and then encourage them to visit your site. This is our area of expertise.”
We asked Neil to share their business plans for the next 12 months: “teclan has grown considerably since our inception in 1999 and it’s our aim to continue to do so. People nowadays expect “on demand, 24/7 news, information and entertainment” – this can only be found online. My joining the company really signals our intent to drive the business forward to help even more businesses reach their potential customers in this rapidly growing media.”
Neil told us about their recent commendations: “We were one of the first Highland businesses to be Living Wage accredited, as well as one of the first Highland Firms to be signatories to the Scottish Business Pledge. We are a Google and Microsoft Bing accredited agency, and we are currently completing our ISO9001 accreditation.”
We asked Neil what teclan value most about their Inverness Chamber of Commerce membership: “The opportunity that the Chamber gives our business to connect to businesses across the Highlands and Islands, the support that the chamber offers its members and having our views, concerns and interests represented at local, regional and national government levels”
Neil provided his top-tip for other chamber members to maximise their chamber membership: “Attend as many events as you possibly can. Its all about getting your business known – for who you are as well as what you do. More so in the Highlands than anywhere else, people buy from people. It’s the connections and relationships you create and build that will help you become successful. The Chamber offers many opportunities to create these connections.”
The key offer teclan are currently promoting is their Digital Health Check. teclan can audit a website looking at key factors such as SEO, security and page speed and identify any areas where they can improve the visibility. The cost is only £149 plus VAT but, if the company uses teclan to make the recommended changes, the audit cost is discounted from the total. teclan are in business to help other businesses succeed, so if you need a website, or a targeted online campaign, get in touch and they can help reduce costs and increase revenue.