Muckle Media, the creative communications agency, has acquired Taste Communications Scotland in a six-figure deal.
Taste Communications was formed 10 years ago and fast established itself as Scotland’s first specialist food and drink agency. Its growing reputation has resulted in long term relationships with top luxury brands including Gleneagles, Fairmont St Andrews, Prestonfield and The Three Chimneys.
The strategic growth move by Muckle Media will see the Taste Communications brand retained and the existing team move over to form part of Muckle Media’s wider group of companies.
Muckle Media, Scotland’s first and only B-Corp PR agency, will integrate with Taste Communications over a twelve-month period from 1st April, with Taste founder Stephen Jardine becoming a non-executive Director.
Nathalie Agnew, managing director of Muckle Media said:
“I’ve long admired the work of Stephen and the Taste Communications team and the fantastic brands they work with. This deal builds upon our existing experience helping food, drink and hospitality brands to grow through strategic, creative communications, bolstering our team and client list.
“We look forward to continuing to build upon Taste Communications’ excellent reputation as a specialist food, drink and hospitality specialist agency, bringing our extensive team’s skillset to add value to Taste Communications’ fantastic clients.
“We are actively seeking further investment opportunities as we grow an exciting, nurturing and ethical agency with global ambitions, from our Scottish base.”
Stephen Jardine, founder of Taste Communications added: “After 10 years in business I wanted to find a fresh way to take Taste forward and develop what we have achieved. Nathalie has built a brilliant business with a great reputation and Muckle Media is the ideal home for the next chapter in the Taste story”.
Taste Communications is Muckle Media’s second acquisition and fourth agency brand, joining Muckle Media (creative and strategic PR), community engagement brand Platform PR, which was acquired in 2015 and Relative PR, a spin out brand launched in 2019 to support family-owned businesses with communications.
The agency will relocate to Muckle Media’s Edinburgh HQ at WeWork on George Street. In line with Muckle Media’s core values to be kind, get results and leave the world in a better place, Taste Communications operations will be aligned against the B-Corp framework over the coming twelve months.