PWR’ing up with Premiership Women’s Rugby

Inverness based brand and design agency Strut are thrilled to announce the launch of the official website for Premiership Women’s Rugby, just in time for the Allianz PWR Final on 22 June 2024.

Premiership Women’s Rugby (PWR) is the top tier of women’s rugby union in England. The formation of PWR in 2023 marked the beginning of an exciting era for women’s rugby and Strut are proud to have delivered a new website for the brand, giving Rugby fans an exciting platform to engage in one of the country’s fastest growing sports.

Breaking New Ground in the Sports Sector

Strut has been active in the sport sector for a number of years, partnering with brands like sportscotlandBaxters Loch Ness MarathonEtape Loch Ness, Nevis Range and Cairngorm Mountain. However, as CEO, Chris Hawkes explains, the PWR project has proved to a game changer for the agency.

“As a Highland based creative agency it can sometimes be a challenge to compete on a national level. Therefore, being selected to deliver this project is a real testament to our team’s hard work, expertise and dedication. PWR is a great addition to our expanding portfolio, and supporting the growth of this exciting sector in women’s sport has been a hugely positive experience for us”

The new website has been built using an innovative set of technologies, notably a dedicated content management system and fan data platform provided by leading sports agency ‘InCrowd‘, coupled with a statistics integration from Opta.

A Bright Future Ahead

Paul Morgan, Communications Lead at PWR added: “From the beginning of our digital journey, Strut have proved to be a dedicated and reliable partner. Their expertise and innovative approach have been invaluable in delivering a platform that gives us strong foundations for online growth and we look forward to further collaboration and enhancing the PWR brand together.”

Visit the new site at

Connecting Supporting Representing