We’re still riding high after taking home five golds at last week’s PRCA DARE Awards Scotland. From purpose-driven projects to powerful storytelling, it was a night that recognised bold thinking, big ideas and the brilliant people behind them.
Rising Star of the Year – Olivia Messina
A standout moment was our very own Olivia Messina being named Rising Star of the Year. Since joining Muckle Media from New York in 2022, Olivia has carved out a name for herself in our food, drink and hospitality division, ‘Taste’.
In under three years, she’s risen from Senior Account Executive to Account Director, leading creative experiential campaigns and headline-grabbing restaurant launches across Scotland.
Low Budget Campaign – The Loch Ness Centre: The Quest for Nessie
Turns out, going smaller was the key to going global.
To mark the 90th anniversary of Sir Edward Mountain’s iconic surface watch for Nessie, we launched The Quest 2.0, a modern take on monster hunting with a twist.
While the brief encouraged us to think big, our insight told us to also go small — and using state of the art equipment we captured incredible images of ‘micro-monsters’ in the famous loch. The result – global press coverage, sold-out tours, and smashed sales targets for the newly refurbished attraction.
Diversity, Inclusion & Purpose – Spey x Galloway Cheddar
Our Spey team picked up gold for a powerful, community-led campaign with Galloway Cheddar and FareShare UK.
The Galloway Gathering Project tackled food insecurity and social isolation by hosting ten pop-up food truck events across Scotland, each serving up cheesy goodness with the option for customers to donate a meal to someone in need.
Add in MasterChef winner Gary Maclean dishing out mac and cheese at FareShare hubs, and a strong media push, and the result was a campaign that not only raised awareness but delivered meaningful impact.
Team Culture & Community Award
We’re incredibly proud to have been recognised for our team culture and community, it’s crucial to us that we’ve built an environment where people feel valued, supported and empowered to thrive. Our inclusion on the UK’s Best Workplaces™ 2024 list and ranking at #41 in the small business category is proof that happy teams do great work.
Large Consultancy of the Year
Being named Large Consultancy of the Year capped off a dream night.
With major new business wins including the Orkney Island Games, Dean Banks Group, Popeyes, The Royal Highland Show, and Graham’s Family Dairy, alongside continued partnerships with iconic brands like Continuum Attractions, Barrhead Travel, and The Old Course Hotel, we’ve solidified our place in the UK’s PR landscape. And it all comes back to our team’s talent, creativity and commitment.
Here’s to pushing boundaries, telling better stories, and always thinking bigger, or sometimes, smaller, when it counts!