Following confirmation that its 2025 event generated £7.8 million for the Highland economy and supported more than 100 regional jobs, Belladrum Tartan Heart Festival is expanding its partnership opportunities ahead of its 22nd edition this summer.
Now operating at a capacity of 24,000 attendees across the weekend the Highland home-grown event is inviting more local businesses and organisations to become part of its partnership network.
An independent economic impact assessment confirmed that the 2025 festival generated £11.2 million for Scotland, with £7.8 million retained within the Highlands. Visitor spending directly linked to Belladrum totalled £5.6 million, with more than three-quarters of attendees citing the festival as their sole or main reason for visiting the region.
Festival Producer Dougie Brown said, “As a homegrown Highland festival, strong partnerships have always been at the heart of Belladrum. From working with regional suppliers to collaborating with highland and local brands rooted in the surrounding area, we see partnership as a way of building shared value. As we prepare for our 22nd edition of Belladrum, we’re excited to welcome new businesses and organisations who want to connect with our audience in creative and meaningful ways.”
Over the years, Belladrum has developed long-term collaborations including the first-ever on-site festival store with Co-op over 10 years ago – an initiative which Co-op have gone on to roll out across festivals throughout the UK. Other collaborations include the onsite Tomatin Bothy experience with Tomatin Whisky who have an onsite presence and offer whisky masterclasses and cocktail making classes, both of which sell out in advance year on year.
The festival also works closely with other local businesses including University of the Highlands and Islands to provide students with hands-on industry experience as well as family-run gelato business, Miele’s, who came onboard in 2024 as an official partner.
With 52% of attendees coming from within the Highland Council area and almost half travelling from further afield, Belladrum offers partners access to a diverse, engaged and loyal audience across Scotland.
Partnership opportunities range from on-site brand visibility such as banners and experiential spaces to fully immersive activations, bespoke collaborations and community-led initiatives.
Businesses interested in exploring partnership opportunities are encouraged to contact the Belladrum team directly.