Last week, Inverness, Edinburgh and West Highland Chambers of Commerce delivered a virtual trade mission designed to strengthen commercial links between Scotland and Canada, in collaboration with Canadian Chamber organisations and key partners.
Part of a wider Scottish Government and Scottish Chambers of Commerce programme, this session brought together businesses from both countries, providing valuable insight into market opportunities, trading conditions and the support available to companies looking to expand internationally.
The mission opened in January with a dedicated session for Canadian businesses, offering an introduction to the Scottish market. Attendees gained an overview of key sectors, market entry routes, regulatory requirements and the range of support services available to those seeking to establish or grow their presence in Scotland.
The final phase of the programme featured a combination of in-person and virtual engagement. Inverness Chamber of Commerce hosted a roundtable dinner in April, bringing together key stakeholders including Martin Johnson of Highlands and Islands Enterprise (HIE), to discuss the challenges and opportunities surrounding Scotland–Canada trade. This provided a valuable forum for open dialogue, knowledge-sharing and relationship-building.
This was followed by an interactive networking workshop in June, attended by more than 70 businesses from across Scotland and Canada. Participants heard from Ross Young of the Department for Business and Trade, who outlined Scotland’s economic landscape and highlighted key sectors for growth.
Delegates also benefited from first-hand experience shared by Nishant Sharma, Founder of Rutland Square Spirits. His insights into exporting to Canada and navigating the challenges of entering a new international market provided valuable, practical guidance for businesses considering similar journeys.
Participants then moved into facilitated breakout sessions, enabling direct B2B engagement and meaningful conversations between companies on both sides of the Atlantic.
Trade missions play a vital role in building international relationships, creating opportunities for collaboration, and supporting businesses to access new markets. They offer companies the chance to deepen their understanding of different trading environments, while connecting with potential partners, customers and investors.
While delivered virtually, this mission provided a highly effective platform for knowledge exchange and relationship-building. By increasing awareness of market opportunities and strengthening international connections, initiatives such as this help lay the groundwork for future trade and economic growth.
For businesses looking to explore new markets or develop export opportunities, trade missions can provide an important first step, offering access to expert guidance, market intelligence and valuable connections.
Looking ahead, Inverness Chamber of Commerce is planning an in-person trade mission to Lille, France this September. With limited places available, businesses interested in exploring opportunities in the French market are encouraged to get in touch. As the programme develops, it will be shaped around the interests and objectives of participating companies, ensuring the mission delivers maximum value.
If you are interested in participating in future trade missions, please get in touch with our international trade team: international@inverness-chamber.co.uk