Hosted by Inverness Chamber of Commerce, the roundtable dinner brought together representatives from 10 Scottish businesses, each at different stages of their international journey but united by a shared ambition: to build stronger commercial connections with Canada.
As an informal but focused discussion, the event created space for businesses at different stages of their international journey to exchange insights, reflect on common challenges, and identify emerging opportunities. The evening created an opportunity for businesses to share experiences, discuss challenges and explore opportunities when doing business with Canada. Discussions were facilitated by Colin Marr, Chief Executive of Inverness Chamber of Commerce, alongsideMartin Johnson, Director of Strategy and Regional Economy at Highlands & Islands Enterprise, who helped shape discussion through strategic insight and practical expertise.
This event is part of a wider programme supported by Scottish Chambers of Commerce and the Scottish Government, designed to help ambitious Scottish businesses expand in key markets.
A Timely Opportunity for Bilateral Trade
With strong cultural ties, shared values, and complementary economic strengths, now is an ideal time for Scotland and Canada to deepen their trading relationship.
Canada continues to offer significant opportunities for Scottish exporters across sectors including food and drink, renewable energy, technology, life sciences, tourism, and professional services. At the same time, Scotland remains an attractive destination for Canadian investors seeking innovation, talent, and access to UK and European markets.
Navigating Challenges, Unlocking Opportunity
Despite clear potential, businesses on both sides of the Atlantic are operating in a challenging environment. Rising energy costs, inflationary pressures, and wider economic uncertainty mean many companies are currently focused on survival rather than expansion. Regulatory complexities also remain a key barrier, particularly within the food and drink sector. Canada’s provincial regulatory landscape can be difficult to navigate, with differing rules and standards across regions adding time, cost, and uncertainty for those new to market.
However, there are significant opportunities to be had. Demand for high-quality Scottish produce remains strong, underpinned by Canada’s appreciation for provenance, sustainability, and premium branding. Many regulatory frameworks are closely aligned with the UK, helping to smooth market entry once provincial differences are understood. The ease of doing business and the strong cultural affinity between Scotland and Canada create a supportive environment for long-term commercial relationships.
Sector Strengths and Shared Priorities
Discussions highlighted a range of sectors where collaboration can drive immediate and meaningful growth. Food and drink remains a standout opportunity, from red meat, seafood, and dairy through to spirits and value-added products including sustainable packaging and plant-based products. Energy and renewables also present opportunities to align expertise and scale innovation, particularly in offshore wind, hydrogen, and tidal. Scotland’s strengths in marine and aquaculture sit naturally alongside Canada’s extensive coastline and growing focus on sustainable food systems.
Collaboration as a Catalyst for Success
A consistent theme throughout the evening was the importance of collaboration. Rather than competing individually, Scottish businesses can achieve greater impact by taking a collective approach to selling Scotland as a trusted, premium brand. Collaboration between companies, across sectors, and with Canadian partners was viewed not just as beneficial but essential for success in a competitive global market.
Equally important is making full use of the support already available. Organisations such as Scottish Development International, the Department for Business and Trade, Chambers of Commerce, enterprise agencies, and ambassador networks offer extensive expertise, market insight and introductions, often at no cost. Maximising these resources can significantly reduce barriers to entry and accelerate growth.
Looking Ahead
The message was clear: while the current climate is challenging, the fundamentals of the Scotland–Canada trading relationship are strong. By working together, leveraging existing support, and clearly articulating Scotland’s strengths, businesses can turn shared values and complementary capabilities into tangible commercial success.
There is a clear, shared commitment to continued collaboration and knowledge‑sharing, underlining the appetite across the Highlands and Islands to grow international trade and deepen links with Canada.
This activity will lead into our upcoming online event on 11 June, where Scottish and Canadian businesses will come together virtually to connect, take part in B2B matchmaking, and hear from Rutland Square Spirits, who will share their journey of entering the Canadian market, along with practical tips, key learnings, and advice for businesses looking to do the same.
For more information, please get in touch with our International Trade team: international@inverness-chamber.co.uk