Adder Business is helping local retailer – and fellow Inverness Chamber member – Oil & Vinegar strengthen its online presence with the launch of a new website designed to better showcase its distinctive range of premium food products.
The project forms part of Adder Business’ growing work with companies across the Highlands looking to improve their digital visibility and brand identity.
Oil & Vinegar, on Union Street in Inverness, is well known for its high-quality oils, vinegars and artisan dips. The new website will provide customers with an easier way to explore the range and learn more about the brand.
Adder Business is working closely with the store’s new owner, Paul Haigh, to design and develop a modern, user-friendly site that reflects the character of the business while supporting its future growth.
Paul, said, “I looked at using a few local and non-local companies, but Adder MD Abbie McCahill went above and beyond what I was expecting, looking at the website from the customer’s perspective. I was really impressed by her enthusiasm from the outset.”
With more consumers discovering businesses online, projects like this highlight the increasing importance of strong digital platforms for Highland companies.
Abbie, said, “We are delighted to have Oil & Vinegar as a client. It is the only Oil & Vinegar store in the UK and an invaluable addition to the eclectic, buoyant food scene in Inverness.”
Adder Business delivers web design & development, graphic design & print, branding, PR and digital communications, helping organisations strengthen their profile and connect with new audiences.